Skip to main content

Short Links and Campaign Tracking

Short Links (/links) provides branded /l/:slug redirection, automated UTM parameter injection, and real-time click tracking for Instagram Bios, Direct Messages, Reels, and Stories.

  • Attribution & Analytics: Track exactly how many clicks and unique visitors are generated by your automated DMs versus your bio link.
  • UTM Tagging: Automatically embeds Google Analytics and Meta Ads attribution parameters (utm_source, utm_medium, utm_campaign, utm_content, utm_term) into your destination URLs.
  • Dynamic Routing: Pause or redirect any link destination at any time without having to edit your published Instagram captions or message templates.
  • QR Codes: Instantly generate high-resolution QR codes for print packaging, merchandise, live webinars, or YouTube video overlays.

Navigate to Short Links (/links) and click Create Short Link:

  1. Destination (Target) URL: Enter the original website, product page, or checkout link (must be a valid URL starting with https:// or http://).
  2. Link Title: Enter an internal label to identify the campaign (e.g., "Summer Launch Reel Bio Link").
  3. Custom Slug: AutoDM suggests a random slug or lets you define a custom path (e.g., summer-sale creates autodm.in/l/summer-sale).
  4. UTM Campaign Builder:
    • UTM Source: Platform origin (e.g., instagram, facebook, newsletter).
    • UTM Medium: Channel delivery (e.g., dm_auto_reply, story_sticker, bio_link).
    • UTM Campaign: Marketing initiative name (e.g., black_friday_2026).
    • UTM Content: Creative identifier (e.g., carousel_card_1, video_hook_b).
    • UTM Term: Keyword or audience segment.
  5. Click Create Link. Your new short link is immediately active and ready to copy.

On the Short Links index:

  • 1-Click Copy: Click the Copy button to copy the short URL directly to your clipboard.
  • Test Link: Click the arrow icon to test the redirection in a new browser tab.
  • Status Toggle: Pause or resume the link at any time. Paused links display a clean notice to visitors instead of redirecting.
  • QR Code Generator: Click the QR icon on any link to open the high-resolution QR modal. You can download the code as an image to use in printed marketing materials or digital slides.
  • Slot Quota: Monitor your quota indicator (e.g., 3/10 slots used). Deleting unused links immediately frees up your slots.

4. Viewing Click Analytics​

Click the Analytics icon on any link (or navigate to /links/[id]):

  • Total Clicks vs Unique Visitors: Distinguishes between repeat clicks and net new visitors.
  • Timeline Graph: Displays click spikes over hours and days to measure campaign velocity.
  • Referral Channels: Pinpoints traffic sources and web referrers.
  • Device & Browser Breakdown: Understands mobile vs desktop visitor distributions.